“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Sachs, CEO at OneSpot. Each day, millions of Americans grab a cup of coffee, jump into their cars and turn on the radio to hear the weather, day’s news […]
Content sequencing is going omnichannel. OneSpot, whose tech sequences content across paid media, unveiled an expansion of its Content Sequencing platform Wednesday that brings the capabilities to owned media as well. Launch partner Delta Faucet implemented OneSpot OnSite, designed for brands’ owned sites, last month on its “Inspired Living” section. Located beneath articles about home […]
Paid media has become essential to content marketing, as social media “war rooms” become commonplace and Facebook throttles the organic reach available through Page Posts. In a new report, Forrester Research detailed a range of content marketing offerings, dividing the world into service- and software-based solutions. The report highlighted 15 agencies and 30 technology vendors, rating […]
BuzzFeed, the ultrapopular purveyor of listicles and viral content, began with a question: “What does it take for something to spread on traditional media without the cost structure associated with traditional media?” The publisher’s CEO and founder, Jonah Peretti, recalled onstage at AdExchanger’s Industry Preview last week the way the company originated as “almost a […]
The chances of finding a company website that does not include a blog or other form of earned media is rare these days. While most companies understand the value of promoting their brand through earned media, many stumble when it comes to driving audiences to that content. The Texas-based startup OneSpot is tackling this issue […]
