When banner ads were introduced in 1994, pundits proclaimed that this new approach to advertising was going to ruin the world wide web and kill creativity as we know it. Others were worried about their jobs. Sound familiar?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah? Can Yahoo be saved? That’s a question you probably thought you’d never hear again. But it’s relevant once more with Yahoo’s re-re-rebirth under private equity firm Apollo and Yahoo CEO Jim Lanzone, former chief of Tinder and CBS Interactive, reports […]
Last decade saw a spate of data broker acquisitions by agency holding companies. But are these deals too focused on owning data, rather than using it to derive insights? “You have to look at broad groups of data to understand consumption,” said Jonathan Nelson, CEO of Omnicom Digital. Rather than purchase a data broker, Omnicom […]
There was a time about five or 10 years ago when “media buyers couldn’t get arrested,” quipped Omnicom Digital CEO Jonathan Nelson at the Mobile Media Summit on Monday, part of Mobile World Congress in Barcelona. Now the media-buying function sits at the heart of the programmatic revolution happening inside the holding companies. “It’s the […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Last week, during an on-stage conversation at AdExchanger’s Programmatic I/O event in San Francisco, Omnicom Digital (OMD) chief Jonathan Nelson described the agency’s evolving approach to technology, data, partnerships, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Nelson, CEO at Omnicom Digital. Have machines become better than humans at making decisions in marketing? As the amount of technology and data goes up, does the importance of […]
