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»Offer Yehudai

Digital Turbine On Why Fyber Is The “Cherry On Top” Of Its Ad Tech Strategy

On Monday, on-device media technology company Digital Turbine bought app monetization platform Fyber for $600 million. Digital Turbine has become one of the most prolific acquirers of mobile ad tech over the last two months – beginning with its $400 million acquisition of mobile ad network AdColony in late February, followed by its early March… Continue reading »
by Allison Schiff // March 26th, 2021 //
»
Do Recent Acquisitions Put Mobile App Publishers’ Interests First?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Offer Yehudai, president at Fyber. 2018 has seen a spate of ad networks purchasing supply chain companies. For instance, Criteo acquired Managed, AppLovin bought MAX and Tapjoy joined forces with Tapdaq. At first glance, these acquisitions can be… Continue reading »
by AdExchanger // February 1st, 2019 //
»
 

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