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Off-Facebook Activity

  • Kunal Gupta headshot
    OPINION: Data-Driven Thinking

    Why Facebook Ads May Not Work As Well Anymore

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook last week announced that its Off-Facebook Activity (OFA) tool would be available to more than 2 billion users worldwide. The tool debuted in a […]

  • Privacy

    Facebook’s Third-Party Data Clearing Tool Is Finally Going Live (But Not In The United States Yet)

    BY //

    After more than a year of tinkering, Facebook is rolling out a long-promised tool that lets users see the data about them that third-party apps and websites pass to Facebook, and then decouple that data from their Facebook account. Starting Tuesday, users in Ireland, South Korea and Spain will be able to access the feature, […]