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»New York Daily News

The New York Daily News Boosts Clients’ Campaign Performance With DMP-Inspired Ad Product

Last year, the New York Daily News created a new advertising product to give clients a simple way to tap into the benefits of its data management platform (DMP). When clients opt in to the product, dubbed AdLift, the Daily News uses insights from the DMP to target and optimize their campaigns. Six months after... Continue reading »
by Sarah Sluis // February 8th, 2017 //
»

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