• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»New Orleans

Oreo's 'Overnight Success' In Social Media Was 100 Years In The Making

Oreo's humorous tweet referring the temporary power outage at the Super Dome in New Orleans that halted the Super Bowl action between the ultimately victorious Baltimore Ravens over the San Francisco 49ners was hailed as the marketing play of the game. Oreo's message that "you can still dunk in the dark" caught fire on Twitter,... Continue reading »
by David Kaplan // March 12th, 2013 //
»
Will The Agency Business Survive? Look To 'Flying Cockroaches' As The Model

If you're attending an ad industry conference, it's a safe bet you're going to hear a lot of cheerleadering and hyperbole about how great things are. And while there are any number of ardent defenders for the ad agency model out there, few could muster a level of encouragement as spirited as the one laid... Continue reading »
by David Kaplan // March 12th, 2013 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers
  • GroupM Scraps mPlatform; Mysteries Of Google's Search Algo
  • 3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes
  • 2020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions
  • The IAB Tech Lab Publishes Specs For CCPA Compliance As The Clock Ticks Down To Jan. 1
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved