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»New Orleans

Oreo's 'Overnight Success' In Social Media Was 100 Years In The Making

Oreo's humorous tweet referring the temporary power outage at the Super Dome in New Orleans that halted the Super Bowl action between the ultimately victorious Baltimore Ravens over the San Francisco 49ners was hailed as the marketing play of the game. Oreo's message that "you can still dunk in the dark" caught fire on Twitter,... Continue reading »
by David Kaplan // March 12th, 2013 //
»
Will The Agency Business Survive? Look To 'Flying Cockroaches' As The Model

If you're attending an ad industry conference, it's a safe bet you're going to hear a lot of cheerleadering and hyperbole about how great things are. And while there are any number of ardent defenders for the ad agency model out there, few could muster a level of encouragement as spirited as the one laid... Continue reading »
by David Kaplan // March 12th, 2013 //
»
 

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