Network Advertising Initiative

Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising products. Oh, how times have changed.

History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted.

Change – even change that restricts data collection or use – doesn’t have to be a negative for digital advertisers, writes Leigh Freund, president and CEO of the Network Advertising Initiative.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Since You Asked … When the National Telecommunications and Information Administration (NTIA) asked what tech companies thought of Apple, Meta happily chimed in.  Meta, which has lost billions of dollars due to Apple’s new tracking prompt, says its ability to innovate has been […]

In January, the Federal Trade Commission (FTC) updated its guidance pertaining to the Health Breach Notification Rule, making changes that are significant for any company using health-related data. The new FTC guidance greatly increases the likelihood of enforcement actions against companies sharing health data for advertising purposes. David LeDuc, VP for public policy at the Network Advertising Initiative, breaks down the FTC’s new policy.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leigh Freund, president and CEO at the Network Advertising Initiative. Uncertainty has clouded preparations for compliance with the California Consumer Privacy Act (CCPA) ever since the law passed in 2018. Even […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Groman, CEO of Network Advertising Initiative. Context – how consumers engage with business – has emerged as a central theme in today’s policy debates about consumer privacy. The Federal Trade […]

Mobile advertising and the need to further educate consumers about its services were key issues at the Digital Advertising Alliance’s first summit, held this week in Washington, DC. The DAA has planned to introduce a set of mobile advertising guidelines for several months and will do so soon, according to Managing Director Lou Mastria. “Mobile […]

There was a time when the Network Advertising Initiative (NAI) was the only self-regulatory game in town. Formed in 1999 to enforce self-imposed rules for online advertising, its visibility has been at a low ebb since heightened attention from the FTC and Congress sparked a new umbrella group, the Digital Advertising Alliance. The NAI is […]