Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal
Netflix has a tracking pixel; the FTC signs off on Publicis acquiring LiveRamp; and Apple’s ad ID ban is no big deal next to its product plans.
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Netflix Pixel
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Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth
Netflix’s revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast for the rest of the year.