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»Native advertising labeling

One In Three Publishers Don’t Follow The FTC’s Native Guidelines

This post is not sponsored. Thirty-seven percent of publishers fail to properly label their sponsored content to comply with the FTC enforcement policy issued in December 2015, according to MediaRadar. The ad sales intelligence firm scanned sponsored content ads from 12,000 brands over the course of 2016. The numbers may look bad, but they actually... Continue reading »

by Sarah Sluis // February 28th, 2017 //
»
 

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