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»narrative

Even DTC Brands Don’t Have All The Answers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Livingston, head of operations at Narrative. Right now, everyone in marketing and media has severe direct-to-consumer (DTC) envy. Those in marketing circles, in particular, are enamored with DTC companies... Continue reading »
by AdExchanger // April 23rd, 2019 //
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