narrative

Snowflake, The Trade Desk and Narrative are going to market with a new cloud-based data marketplace approach.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Livingston, head of operations at Narrative. Right now, everyone in marketing and media has severe direct-to-consumer (DTC) envy. Those in marketing circles, in particular, are enamored with DTC companies […]