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»MuleSoft

Salesforce rolled out a revamped version of its CDP with smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships.
Salesforce Upgrades Its CDP With Better Segmentation And Tighter Integrations

Salesforce rolled out a revamped version of its customer data on platform on Thursday with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. “We’re fully embracing the CDP category,” said Robin Grochol, SVP of product management for Salesforce Marketing Cloud. That… Continue reading »
by Allison Schiff // May 13th, 2021 //
»
Salesforce Gets Into The ID Graph Game With Launch Of Customer 360

Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ways for a person to engage with a brand nowadays and a certain level of control has been lost behind these layers of technology and media,”… Continue reading »
by James Hercher // September 25th, 2018 //
»
Salesforce Ventures Leads $23.8 Million Investment In SessionM To Tie Data Integration To Activation

What’s the point of integrating data sources if you can’t activate on them? That’s the rationale behind the Salesforce Ventures-led $23.8 million Series E investment in SessionM, announced Monday. SessionM helps companies consolidate first- and third-party data sources and activate them around the customer journey. While it has elements of a customer data platform, its… Continue reading »
by Alison Weissbrot // July 23rd, 2018 //
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