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»MuleSoft

Salesforce Gets Into The ID Graph Game With Launch Of Customer 360

Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ways for a person to engage with a brand nowadays and a certain level of control has been lost behind these layers of technology and media,”... Continue reading »
by James Hercher // September 25th, 2018 //
»
Salesforce Ventures Leads $23.8 Million Investment In SessionM To Tie Data Integration To Activation

What’s the point of integrating data sources if you can’t activate on them? That’s the rationale behind the Salesforce Ventures-led $23.8 million Series E investment in SessionM, announced Monday. SessionM helps companies consolidate first- and third-party data sources and activate them around the customer journey. While it has elements of a customer data platform, its... Continue reading »
by Alison Weissbrot // July 23rd, 2018 //
»
 

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