Two years ago, CRM and digital agency MRM//McCann was in a tough place. CEO Michael McLaren stepped down in May 2016, just two months after the agency lost Verizon’s digital account. But things turned around for MRM under global president and COO Kate MacNevin, who led the agency after McLaren’s departure and was promoted in […]
McCann Worldgroup has always operated under an integrated agency model. The IPG-owned network, whose agencies include media agency UM, creative agency McCann, database marketing agency MRM McCann, brand experience agency Momentum Worldwide, McCann Health, PR agency Weber Shandwick, shopper marketing agency ChaseDesign and a handful of other production and design shops, was founded in the […]
Wells Fargo had a problem. Customers weren’t walking into retail banks, making them less likely to apply for mortgages or credit cards. The solution was to stitch together multiple tech platforms to provide customers with offers where they actually were: on their mobile devices. One of those technologies was Google’s Waze platform, a mapping app that […]
