The ecommerce technology company Kibo is acquiring Monetate, a brand personalization and content optimization startup, the company announced on Thursday. Terms of the deal were not disclosed, though Monetate had raised $46 million since 2008. Kibo was launched in 2016 when Vista Equity Partners, a leading mar tech private equity fund, bought and consolidated three […]
Monetate, a platform primarily known for landing page optimization, has expanded well beyond the A/B test. Appointing long-time board member and entrepreneur Lucinda Duncalfe as CEO on Tuesday, the Philadelphia-based company says it’s tackling a “multi-billion dollar” market opportunity: digital personalization. While Monetate’s early product strategy around website targeting and optimization drove early growth for […]
As he intimated back in 2011, Monetate isn’t just servicing the e-commerce industry with its website optimization technology and analytics, says CEO David Brussin. It’s addressing the individual consumer as well. And yet, in spite of expanding into travel, financial services, and publishing, among other areas, Brussin thinks e-commerce giant Amazon is one of his […]
Email and search continue to drive the most referrals to ecommerce sites, according to Q1 2013 data from website optimization company Monetate. But word-of-mouth through social media does influence purchases, despite a lack of last-click attribution for the channel. After analyzing more than 500 million online shopping experiences, the Ecommerce Quarterly report found conversion rates […]
Using customer data to personalize or optimize individuals’ website experiences can increase conversion and customer satisfaction, yet a majority of digital marketing professionals do not prioritize it, according to two recent studies from Adobe and Econsultancy. As marketers leverage more digital tools, turning to real-time behavioral and existing customer data helps segment website visitors and […]
David Brussin is CEO of Monetate, a provider of testing, targeting, and personalization services for websites. Earlier this month, the company announced a $15 million Series B funding round led by OpenView Venture Partners. Read more on TechCrunch. AdExchanger.com: Is the focus of the company eCommerce? DB: We’re actually not focused on eCommerce. Our mission […]
