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»Mobile game

Gameloft Coaxes Brands Into Games With Promises Of A Premium Environment

Trying to convince brands to advertise in games used to feel like talking into the wind. But sentiment is starting to change in favor of games, said Alexandre Tan, VP of advertising and brand partnerships at French mobile game studio Gameloft, where he runs a division that functions like a media agency. Gameloft Advertising Solutions... Continue reading »
by Allison Schiff // August 13th, 2018 //
»
Advertisers Hope To Catch ’Em All With Pokémon Foot Traffic

Early Wednesday morning, a week after the initial US launch of Pokémon Go, a small milling crowd formed outside Barney Greengrass, an iconic Upper West Side Jewish deli and a “PokéStop” – a real-world location anchored in the augmented reality game interface. It’s not unusual for queues to form for bagels and smoked fish, but... Continue reading »
by James Hercher // July 14th, 2016 //
»
 

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