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»mobile app subscribers

How Dating App Company The Meet Group Gets Live-Streaming To Pay Off

In less than two years, The Meet Group managed to diversify its revenue from a near total dependence on programmatic advertising to a healthy mix of ads, in-app purchases and subscriptions. “I’d say 90% of our revenue was ad-driven before we started to shift,” said Geoff Cook, CEO of The Meet Group, which owns a... Continue reading »
by Allison Schiff // January 17th, 2019 //
»
If You Install It, They Will Subscribe: How The New York Times Uses Its Mobile App To Convert Readers To Subscribers

 Engaged readers make for loyal subscribers. The New York Times’ mobile app, which the publisher once feared would cannibalize its desktop subscriber rate, has proven to be the watering hole where many of the Times’ young, engaged readers hang out. Readers within the app rank among the most loyal and committed, in terms of the... Continue reading »
by Sarah Sluis // August 29th, 2017 //
»
 

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