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»Mike Shehan

Podcast: SpotX Builds The Modern Ad Server

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a "modern ad server" to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL Group... Continue reading »
by Zach Rodgers // October 12th, 2017 //
»
Deal IDs Now Comprise 15% Of SpotXchange's Programmatic Revenues

SpotXchange, a video-marketplace operator focused on the supply side, is the latest private marketplace provider to add Deal ID functions to its offerings. Deal IDs, still mostly associated with general display, are an attempt to make exchange buying friendlier to publishers that want to set reserved inventory aside for specific buyers (or categories of marketers).... Continue reading »
by David Kaplan // October 31st, 2013 //
»
Partners Drive Video RTB Growth At SpotXchange, Headcount and Bid Volume Spike

Over the last year, video ad marketplace SpotXchange has increased real-time bidding to roughly one-third of its inventory, up from 5% in 2011. This year, SpotXchange CEO Mike Shehan says nearly half its inventory is expected to be traded programmatically. While Shehan won't offer specific dollar amounts, the company says that its video RTB marketplace generated... Continue reading »
by David Kaplan // February 6th, 2013 //
»

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