• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Mike Shehan

Programmatic Ad Spend Started To Rebound In May

Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and travel are slowly returning. Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well. Data from ad tech companies including... Continue reading »
by Alison Weissbrot // June 10th, 2020 //
»
Podcast: SpotX Builds The Modern Ad Server

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a "modern ad server" to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL Group... Continue reading »
by Zach Rodgers // October 12th, 2017 //
»
Deal IDs Now Comprise 15% Of SpotXchange's Programmatic Revenues

SpotXchange, a video-marketplace operator focused on the supply side, is the latest private marketplace provider to add Deal ID functions to its offerings. Deal IDs, still mostly associated with general display, are an attempt to make exchange buying friendlier to publishers that want to set reserved inventory aside for specific buyers (or categories of marketers).... Continue reading »
by David Kaplan // October 31st, 2013 //
»
Partners Drive Video RTB Growth At SpotXchange, Headcount and Bid Volume Spike

Over the last year, video ad marketplace SpotXchange has increased real-time bidding to roughly one-third of its inventory, up from 5% in 2011. This year, SpotXchange CEO Mike Shehan says nearly half its inventory is expected to be traded programmatically. While Shehan won't offer specific dollar amounts, the company says that its video RTB marketplace generated... Continue reading »
by David Kaplan // February 6th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Facebook Could Take A Multibillion Revenue Hit From Apple’s IDFA Changes
  • Verizon Media Wins Microsoft Display SSP Business From AppNexus
  • Google Claims FLoCs Can Be Nearly As Effective As Cookie-Based Ads
  • Understanding The Privacy Sandbox In 12 Minutes
  • Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved