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»mike baker

Is Marc Pritchard Fighting The Wrong Battle?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Baker, co-founder and CEO at dataxu. In early 2017, Procter & Gamble’s chief brand officer, Marc Pritchard, set the advertising industry on fire, launching a “brand-safety revolt.” In a speech at the IAB’s Annual... Continue reading »
by AdExchanger // November 2nd, 2017 //
»
How DSPs Navigate Agency ‘Preferred Partnerships’

Agencies often select a few “preferred partners” instead of dealing with numerous demand-side platforms (DSPs). While agencies, barring a client preference, should choose a DSP that can access the best inventory at the best rates for a given campaign, many buying platforms offer volume-based discounts. And because agencies feel the squeeze on margins, they might... Continue reading »
by Alison Weissbrot // November 23rd, 2016 //
»
Agency Talent Churn Puts A Strain On The Entire Ad Tech Ecosystem

Agencies are straining to recruit and retain data-driven talent. Prospects with a strong background in statistical analysis and data mining – the second most popular skill on LinkedIn as of January – aren’t necessarily looking to work at a media agency. And it’s hard for agencies to retain employees due to a business culture that... Continue reading »
by Alison Weissbrot // August 29th, 2016 //
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One-to-One: Overrated

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Baker, CEO at DataXu. All marketers are rightly daunted by the cost and complexity of collecting vast quantities of consumer data and connecting it to their specific tastes in... Continue reading »
by AdExchanger // May 2nd, 2014 //
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