The Point Solution Of No Return; Apple, Welcome To Ad Tech (Again)
Amazon’s ad tech ambitions are crowding out Amazon specialists; EU regulators have concerns about Apple ATT; and Google says breaking it up could threaten national security.
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Melissa Burdick
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Putting The ‘Fun’ Into The Fundamentals Of Retail Media Standardization
You know you’re at an advertising conference when people get excited about the idea of setting retail media standards. “That’s when the fun starts,” said Amman Badlani, executive director and head of search at GroupM, speaking at Advertising Week in New York on Monday. By “fun,” Badlani means being able to consistently measure return on […]
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Pacvue’s Melissa Burdick On How The AI Revolution Is Coming To Commerce
Pacvue’s Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media.
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The Bread Bowl Value Exchange; Pacvue’s PE-Backed Booster Pack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that allows customers to “sign in” with their palms. Doing so links their purchases to Panera’s loyalty program so they can collect rewards. Privacy advocates have […]
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PODCAST: AdExchanger TalksRetail Media Explodes, With Pacvue President Melissa Burdick
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Melissa Burdick is the cofounder and president of Pacvue, which launched in 2017 to help advertisers scale on big ecommerce platforms like Amazon, Walmart and Instacart. The retail media space has accelerated significantly since the biggest chains jumped […]
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