Publishers Now Have A Window Into How Buyers Score Their Data Practices
The Brand Safety Institute is expanding its publisher transparency initiative to include new media quality assessments, including data compliance.
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It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side
Buyers could solve many of the issues they have with the open web by focusing less on viewability and clicks and more on driving performance outcomes, says Goodway Group director of strategic partnerships Andrea Kwiatek.
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2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
Tagged in:- Activision Blizzard
- Anzu
- attention metrics
- Call of Duty
- contextual targeting
- Data Clean Rooms
- featured
- Frameplay
- ftc
- IAB
- in-game advertising
- Itamar Benedy
- Jonathon Troughton
- media quality measurement
- microsoft
- mobile gaming
- MRC
- Overwolf
- PlayStation
- Roblox
- Shahar Sorek
- Sony
- the trade desk
- third-party cookies
- Xandr
- Xbox