matt keiser

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Oracle’s new ID Graph uses the company’s data to match unique identifiers to its BlueKai data-management platform (DMP). That means unique identifiers associated […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. There is little doubt that Facebook is the leader in this new era of people-based marketing. It was the first mainstream product on […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. In the heady days that preceded the first dot-com bust, we saw an inkling of the M&A fever that would define our modern […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. As a Christmas gift to myself, I bought a wireless printer. On the way home, I imagined the convenience of it, how it […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. When AppNexus paid nearly 15% of its total value for Open AdStream (OAS), speculation ran rampant about the motivation. As an entrepreneur and […]