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»live intent

Nancy Marzouk
Solving For Identity, With MediaWallah CEO Nancy Marzouk

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Nancy Marzouk founded MediaWallah in 2013 to serve the growing demand for first-party data onboarding and “people-based” identity. Its plan was to build a graph of authenticated users by drawing on media company registration data. “We continue to… Continue reading »
by Zach Rodgers // August 28th, 2020 //
»
Failed 1999 Merger Paved Way For Facebook Dominance, People-Based Marketing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. In the heady days that preceded the first dot-com bust, we saw an inkling of the M&A fever that would define our modern… Continue reading »
by AdExchanger // February 18th, 2015 //
»
Growing The Email Display Ad Exchange At LiveIntent

Like your run-of-the-mill 728×90 display ad unit, email can be taken for granted. Yet it remains a powerful channel powered by unique engagement for the email consumer and advertiser alike. LiveIntent EVP of Operations Jerry Sandoval has learned the nuance of email over the years, and in his most recent role at email ad targeting… Continue reading »
by John Ebbert // April 26th, 2013 //
»
 

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