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»Matt Harada

Publishers That Haven’t Adopted Ads.txt Are Losing Money

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Matt Harada, general manager of data at Sovrn. Publishers without an updated Ads.txt file are missing out on revenue and stand to lose more in the near future. Despite strong initial adoption of Ads.txt... Continue reading »
by AdExchanger // October 19th, 2018 //
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