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»marketing services

Tech Agnostic Vs. Tech Objective

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Greitzer, co-founder at Actable Data. The onslaught of technology companies disrupting the marketing services landscape continues unabated. Despite consolidation – and some capitulation – in advertising technology, the adjacent... Continue reading »
by AdExchanger // December 5th, 2019 //
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Post-IPO, Square Uses Marketing Support To Get Cozier With SMBs

Square may be a unicorn – but it’s got its eye on the little guy. “We’re leveling the playing field,” said Kevin Burke, former Visa CMO and now head of acquisition at Square, which completed its long-awaited IPO in mid-November. “We’re helping small businesses close the loop.” Integrating online and offline has long been the... Continue reading »
by Allison Schiff // December 8th, 2015 //
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JEGI: Marketing And Tech M&A Volume Down YoY

M&A activity in marketing services and tech declined in Q1 2015, compared to the same period last year, in volume and value. Investment bank Jordan, Edmiston Group Inc. (JEGI), which released its Q1 2015 M&A Overview on Thursday, noted 128 deals in Q1 2015, compared to 154 in Q1 2014 (a 17% decline). Value of... Continue reading »
by Liz Rowley // April 2nd, 2015 //
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The Fading Divide Between Data Services And Digital Agencies

Just a few years ago, brands needed to be educated around the messaging and measurement technologies available in the digital age. That imperative has since shifted as marketing departments try to figure out how they take that technology and maximize results. As a side effect, the line between data and marketing services providers like Experian... Continue reading »
by Ryan Joe // May 21st, 2014 //
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