Salesforce.com added another notch to its marketing belt with the news that it had purchased email marketing and marketing automation provider ExactTarget for $2.5 billion in its biggest acquisition yet. AdExchanger reached out to several analysts and asked their thoughts on the ramifications of this deal. Rebecca Wettemann, vice president, Nucleus Research Paul Greenberg, president, […]
Marketing automation vendor Marketo has filed for a $75 million IPO, adding fuel to speculation on whether it will soon be snapped up in an acquisition. From 2010 to 2012, Marketo’s revenue grew from $14 million to $58.4 million, according to its S1 filing. The San Mateo, Calif.-based marketing automation firm has raised $108 million in venture funding […]
Even though it is widely used, customers would be hard-pressed to find vendors who agree with the label “marketing automation,” according to Jon Miller, VP of marketing content and strategy at marketing automation software provider Marketo. Marketing automation is “one of those terms that nobody really seems to love but at the same time it’s […]
Brian Halligan is CEO of HubSpot, a marketing software company. His company has grown from generating leads exclusively for small business to embracing the same opportunity for mid-size companies. Halligan discussed his company’s quest to create a marketing OS as well as recent company developments with AdExchanger. Click below or scroll for more: Positioning and […]
Phil Fernandez is CEO and President of Marketo, a marketing automation software company. Fernandez recently discussed his company and industry trends with AdExchanger. Click below or scroll for more: Audience Buying and Marketing Automation What Marketo Solves Defining Marketing Automation Addressing Brand, Competitive Set Marketer Transformation Milestones Ahead AdExchanger: Is there a connection between the […]
