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Marcelo Kertész

Marketers

For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

BY Alyssa Boyle// February 6th, 2026

For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.
Marketers

Here's How Manscaped Groomed Its Brand For Long-Term Growth

BY Allison Schiff// November 26th, 2025

Manscaped’s CMO Marcelo Kertész on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, long-term growth.