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»magazines

Marketers Grapple With Podcast Ad Challenges; Windows Crash Raises Eyebrows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Talk Podcasting has heated up, with big M&A deals in recent years, including Amazon’s acquisition of Wondery for $300 million and Spotify’s $235 million deal for Megaphone. Podcast advertising is forecasted to exceed $2 billion by 2023, according to emarketer, which revised up... Continue reading »
by AdExchanger // September 13th, 2021 //
»
Time Inc. Keeps Spinning, CRO Caine Departs, Helped Establish Publisher's Programmatic Plans

Even as its parent Time Warner works on spinning off Time Inc. into its own separately traded entity, the company has been pursuing a more aggressive approach to programmatic ad sales the past few months --  albeit quietly. But it will have to go forward without two champions of that process. Earlier today, Chief Revenue... Continue reading »
by David Kaplan // March 19th, 2013 //
»
 

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