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»machine learning advertising

Snap Rolls Out Multi-Format Delivery Of Ad Creatives – With AR Coming In Q2 2022

Snap is bringing more machine learning into the media buying process on its platform. Although the release is not directly related to signal loss due to Apple’s AppTrackingTransparency framework, the move should help attract performance advertisers to the app. On Tuesday, Snap said advertisers can now buy multiple ad format types within a single ad… Continue reading »
by Allison Schiff // November 16th, 2021 //
»
Google GM Sissie Hsiao Is Planning For The Next ‘Jump Forward’

Google GM and VP of apps, video and display Sissie Hsiao will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Google is known for making methodical changes with long roll-out periods. But Sissie Hsiao, who became general manager and VP of Google’s advertising business across apps, video and display in… Continue reading »
by Sarah Sluis // January 21st, 2020 //
»
 

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