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»long-tail media

Programmatic Guaranteed: A Chance To Rethink Publisher Growth

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Devlin Jefferson, vice president of product at Operative. Bauer Xcel recently gave publishers advice about working directly with brands that take programmatic in-house. Note that the advice was written by Bauer’s new in-house programmatic... Continue reading »
by AdExchanger // July 5th, 2018 //
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