Never Mind About The Whole TID Thing; Live Sports Still Wins On Universal Reach
Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage.
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Livestreaming sports
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High School Football Can Have Streaming Ads, Too, Thanks To Platforms Like Hudl
High school sports are very different now than when I was a teenager. As is the case with basically all forms of modern entertainment, they’ve faced some disruption by the rise of streaming video – as well as the ads that often follow.
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NBCU Wants To Standardize The Pain Of Creative Ad Delivery
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.