linear TV buying

During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on its platform.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Chris Maccaro, CEO of Beachfront.  “TV is dead. Streaming is the future.” Chances are you’ve heard these statements many times over the last 20 years – and neither of them is true. Yes, linear cable TV […]

Something is rotten in the state of CTV. If you’re a fan of streaming, you probably have a few pet peeves that take you out of the zone, like repeat ads or interruptive ad breaks. Nothing ruins a good show more than thinking it’s trying to sell you something. These problems were solved with a […]

Kroger is spending more on connected TV and it’s just a “natural evolution,” says Kendra Clune, associate media director at the grocery retailer. “Ratings are dwindling on traditional television, and where are those viewers going?” she said. “We saw that our buys were skewing older and older, and we knew we needed to capture more […]

Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion. The round, announced Wednesday, was led by investment bank The Raine Group, which kicked in $50 million. Ankona Capital contributed the rest, bringing VideoAmp’s total funding to just over $100 million since 2014. VideoAmp isn’t taking any money off […]

  Deterministic data from set-top boxes is changing how linear TV is bought and valued. Like the Nielsen ratings panel, set-top box data connects to a physical address and household. But unlike Nielsen’s 40,000 families – which provide a “truth set” for TV viewership – set-top boxes reach millions of households, allowing marketers to overlay […]