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»linear ads

Joe Hirsch, general manager, SpringServe
CTV Publishers Can Learn A Lot From Linear TV Ads (Really)

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Joe Hirsch, general manager of SpringServe. We’ve all been there. You’re streaming a show, and somehow the same ad for the new Nissan Altima plays four times. Does Nissan really think you need this family… Continue reading »
by AdExchanger Guest Columnist // February 3rd, 2022 //
»
NBCU Strengthens Partnership With FreeWheel To Power A Linear And Digital Convergence

As consumers increasingly use their living room TVs to watch streaming content via CTV and apps, NBCUniversal has pushed the needle forward with video ad server FreeWheel in what it described as a “landmark” move that will transform the way that NBCU clients buy linear TV advertising from the company. The company said Wednesday that… Continue reading »
by Tony Rifilato // December 2nd, 2020 //
»
 

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