Land Rover

Mar tech company Constellation allows companies in highly regulated industries, such as auto, pharma and banking, to launch personalized and compliant assets more quickly.

Luxury auto intenders are multitaskers. It’s a behavior that comes in handy for the marketers at Jaguar Land Rover when it comes to maximizing its TV budget. “We still have a big investment in TV, so we’re always looking for ways to extend the reach of that investment in a smart way,” said Kim Kyaw, Jaguar […]

Many publishers have jumped on the sponsored content bandwagon, but few have attempted to take on a creative agency role for brands. But that’s what Time Inc. is doing with Land Rover around its launch of the Discovery Sport SUV. Time Inc. differentiates between “native content” – written in the voice of a Time Inc. […]

Pandora took its Sponsored Listening product out of beta on Monday. The mobile ad format lets brands sponsor an hour of uninterrupted listening for Pandora users in exchange for 15 seconds of engagement with an ad. “Advertisers are hungry for a model that lets them buy attention and we’ve seen really great interest from the […]