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»Knotch

Publicist, A Freelance Platform For Marketing Talent, Launches Despite COVID Headwinds

CEO and founder Lara Vandenberg had been planning to launch her new venture, Publicist, in mid-March. Then COVID-19 happened. But the idea behind the startup, an online platform that connects freelance marketing talent with brands and agencies, is doubly relevant in a rocky economic environment. Publicist launched on Tuesday. Vandenberg had been testing the platform… Continue reading »
by Alison Weissbrot // May 5th, 2020 //
»
BMW On Influencers: ‘These People Just Want Your Money’

Nathan Poekert has reason to be cynical about the influencer industry. As global director of communications and marketing at BMW Group he’s seen influencers Photoshop their metrics or completely whiff on their contractual obligations. He’s stumbled across engagement pod communities where influencers pool support for each other in a quid pro quo effort to game… Continue reading »
by Allison Schiff // September 23rd, 2019 //
»
 

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