The AI Tool That’s Giving Landlords A Leg Up On Zillow
Knotch’s latest AI infrastructure sits on a brand’s existing tech stack to provide a more personalized experience for its customers.
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Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AI
Knotch launched a revamped version of its platform called Knotch One that combines content measurement with generative-AI-powered content optimization.
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Publicist, A Freelance Platform For Marketing Talent, Launches Despite COVID Headwinds
CEO and founder Lara Vandenberg had been planning to launch her new venture, Publicist, in mid-March. Then COVID-19 happened. But the idea behind the startup, an online platform that connects freelance marketing talent with brands and agencies, is doubly relevant in a rocky economic environment. Publicist launched on Tuesday. Vandenberg had been testing the platform […]
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BMW On Influencers: ‘These People Just Want Your Money’
Nathan Poekert has reason to be cynical about the influencer industry. As global director of communications and marketing at BMW Group he’s seen influencers Photoshop their metrics or completely whiff on their contractual obligations. He’s stumbled across engagement pod communities where influencers pool support for each other in a quid pro quo effort to game […]