• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Knotch

Publicist, A Freelance Platform For Marketing Talent, Launches Despite COVID Headwinds

CEO and founder Lara Vandenberg had been planning to launch her new venture, Publicist, in mid-March. Then COVID-19 happened. But the idea behind the startup, an online platform that connects freelance marketing talent with brands and agencies, is doubly relevant in a rocky economic environment. Publicist launched on Tuesday. Vandenberg had been testing the platform... Continue reading »
by Alison Weissbrot // May 5th, 2020 //
»
BMW On Influencers: ‘These People Just Want Your Money’

Nathan Poekert has reason to be cynical about the influencer industry. As global director of communications and marketing at BMW Group he’s seen influencers Photoshop their metrics or completely whiff on their contractual obligations. He’s stumbled across engagement pod communities where influencers pool support for each other in a quid pro quo effort to game... Continue reading »
by Allison Schiff // September 23rd, 2019 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Influential W3C Working Group Calls Privacy Sandbox Proposal ‘Harmful'
  • Amazon DSP, Ad Console Report Strong Growth in Q1
  • Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
  • With So Many Elements In The Google Privacy Sandbox, Why Are We Only Talking About FLoC?
  • Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved