joshua lowcock

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.

If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅

Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.

“It’s an open secret that the industry has challenges, and not just the challenges people talk about publicly,” says Joshua Lowcock, who recently left IPG’s UM for a role at Quad Media.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad-tagonists Joshua Lowcock, a longtime leader at agency UM Worldwide, where he most recently served as global chief media officer, exited on Friday. His departure comes only a few weeks after UM’s chief privacy and responsibility officer, Arielle Garcia, left the agency, […]

Philanthropy is making its way onto the media plan. On Tuesday, Givsly, a B2B marketing platform that helps brands and agencies make a social impact with their demand and lead generation efforts, launched an advertising solution in beta that translates ad engagement into charitable donations.

Content moderation policies sound good on paper. But policies are tested in practice. The ongoing Russian invasion of Ukraine is yet another example that content moderation will never be perfect. Then again, that’s not a reason to let perfect get in the way of good.

Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies […]

Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to […]

The past week has seen a reckoning begin over the content policies – or lack thereof – governing the big media platforms. Major marketers, including Coca-Cola, Unilever and Diageo, are halting spend on social media at least through July. But there’s always the danger than these efforts end up being an exercise in virtue signaling once they’re […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. Twitter’s decision to flag one of President Trump’s tweets with a fact-check has set a precedent for how social media […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around […]

Brand safety has become such a hot-button issue for advertisers that competing holding companies and agencies are ditching their territorial natures to fight it together. The 4As said Tuesday it has formed an industry consortium called the Advertiser Protection Bureau (APB), a cross-holding company and agency effort to better share knowledge around brand safety incidents […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, executive vice president and chief digital and innovation officer at UM Worldwide. The advertising industry often talks about trust – trust between advertisers and their agencies, trust between […]