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»Jon Hook

Hypercasual Gaming Will Inherit The Earth

Gamers don’t just wear hoodies. “Hypercasual gaming breaks down every barrier,” said Jon Hook, VP of publishing at Polish game developer BoomBit. “It’s teens, parents – your nan could be playing these games.” Considering the audience is anything but hardcore, the key to success in hypercasual is creating a game that’s snackable and simple to understand.… Continue reading »

by Allison Schiff // April 3rd, 2020 //
»
 

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