ARCHIVE FOR:

john sabella

  • John Sabella, CTO, PubMatic
    OPINION: The Sell Sider

    Google Can Save “FLoC2” By Working With The IAB

    BY AdExchanger Guest Columnist//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by John Sabella, CTO at PubMatic. With international scrutiny and stories about opaque pricing, Google could use some positive PR. Federated Learning of Cohorts 2.0 (what I’m dubbing FLoC2) presents a unique opportunity for Google to prove […]

  • OPINION: Data-Driven Thinking

    Advertisers Must Take The Lead In The Next Privacy Sandbox

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Sabella, CTO at PubMatic. As Google Chrome slowly dribbles out concepts for a cookieless future with little structure, many media buyers in the industry are getting restless to have […]