Broadcast Radio Is Now Available Through DSPs
Viant struck a deal with IHeartMedia and its Triton Digital advertising platform that will make IHeart’s broadcast radio inventory available through Viant’s DSP.
ARCHIVE FOR:
john rosso
-
-
Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops.
-
Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads
On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio.
-
Vibenomics And Triton Digital Power First Programmatic Audio Out-Of-Home Market
Background music in stores is often heard but rarely listened to. But perhaps that will change with more precise messaging. In that spirit, Vibenomics, whose software curates and sells ads against custom in-store radio stations, will enable targeted messaging via a partnering with Triton Digital’s programmatic audio marketplace. Vibenomics’ digital radio stations operate in 4,000 […]
Tagged in: