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»john battelle

Federated Media Sells Content Marketing Biz, Spins Off Programmatic Unit Into Sovrn

As the publishing industry attempts to find a way to bring the brand-friendly values of native advertising together with the scalability and speed associated with programmatic, blog network Federated Media Publishing (FMP) has decided those two functions would be best handled under separate roofs. FMP whose network includes heavily trafficked sites like Boing Boing and... Continue reading »
by David Kaplan // January 29th, 2014 //
»
Federated Media Founder Battelle Returns To CEO Seat; Brown Is Out

Just two years after Federated Media Publishing founder John Battelle handed the reigns over to then president Deanna Brown so he could step back as executive chairman, Battelle is taking back the CEO position. In an official blog post, Battelle said that Brown told him that she planned to do something "smaller" and directly involving... Continue reading »
by David Kaplan // February 28th, 2013 //
»
Google VP Mohan Speaks Display Ads, Invite Media At Conversational Marketing Summit

The Conversational Marketing Summit continued for a second day at the Hudson Theater in New York City as Internet Week hurtled along. In the late morning, "The Charlie Rose of New Media" - a.k.a. Federated Media's John Battelle - proceeded with his long list of interviewees as Google VP of Product Neal Mohan became his... Continue reading »
by AdExchanger // June 7th, 2011 //
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