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Jim Bankoff

  • Kean Graham, CEO and founder, MonetizeMore
    OPINION: The Sell Sider

    A Recession Is Coming. Publishers Must Prepare Now

    BY AdExchanger Guest Columnist//

    In Q2 of 2022, ad tech witnessed a slowdown in scaled deal activity (almost 60%). The reason? Global inflation, the Russia-Ukraine war, rising interest rates and the prospect of a recession are just a few factors. But what does this mean for publishers in particular, and how can they prepare? Kean Graham, CEO and founder, MonetizeMore, offers his perspective.

  • Publishers

    Vox Media: Until Programmatic Shows Brand Value, We’ll Stick With Direct Sales

    BY //

    Publishers are under pressure to embrace programmatic buying, but Vox Media is resisting the call. The company publishes sports blog network SB Nation, tech news provider The Verge, and video gaming info site Polygon, which made its debut this week. The introduction of Polygon represents what Vox CEO Jim Bankoff and sales director Joe Purzycki call a […]