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»Jeff Turner

How Publishers Can Win Back Ad Revenue From Big Tech

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeffrey Turner, director of digital ad operations at The Washington Post. Facebook, Twitter, and Snapchat are among the highest grossing companies in digital media, earning billions as users scroll through an endless feed of content.… Continue reading »

by AdExchanger Guest Columnist // May 14th, 2021 //
»
To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. For the digital advertising industry, 2019 was a year publishers, media buyers and ad tech vendors spent predicting how… Continue reading »

by AdExchanger // March 3rd, 2020 //
»
4 Reasons Why News Media Will Thrive In The Wake Of Privacy Regulation

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. Every few years there’s something new in digital advertising that threatens publishers’ revenue and puts the digital publishing industry at risk. Past… Continue reading »

by AdExchanger // September 11th, 2019 //
»
 

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