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»Jason Cox

Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic

The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast listener data with publishers this fall, and it’s sure to be a hot topic at the IAB’s annual podcast upfront in New York City on Thursday. In June, Apple said it would share aggregated online… Continue reading »
by Alison Weissbrot // September 7th, 2017 //
»
Panoply Courts Big Brands With Audience-Based Podcast Buys

Panoply, a podcast network owned by the Slate Group, hopes to attract big brands with the promise of audience-based buying. The podcast network teamed up with Nielsen in July to launch Megaphone Targeted Marketplace (MTM), an exchange that allows marketers to buy podcast inventory across audiences rather than individual episodes. Audience-based buying is nascent in… Continue reading »
by Alison Weissbrot // August 23rd, 2017 //
»
 

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