• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Jason Cox

Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic

The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast listener data with publishers this fall, and it's sure to be a hot topic at the IAB’s annual podcast upfront in New York City on Thursday. In June, Apple said it would share aggregated online... Continue reading »
by Alison Weissbrot // September 7th, 2017 //
»
Panoply Courts Big Brands With Audience-Based Podcast Buys

Panoply, a podcast network owned by the Slate Group, hopes to attract big brands with the promise of audience-based buying. The podcast network teamed up with Nielsen in July to launch Megaphone Targeted Marketplace (MTM), an exchange that allows marketers to buy podcast inventory across audiences rather than individual episodes. Audience-based buying is nascent in... Continue reading »
by Alison Weissbrot // August 23rd, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Dominance And Collusion: Inside The Unredacted Antitrust Lawsuit Against Google’s Ad Tech Business
  • The CTV Gold Rush Isn’t Watering Down Programmatic, We Just Need To Dig Deeper
  • After A Two-Year Quiet Phase, Amazon’s Data Clean Room Service Enters The Market
  • Keeping Count With Nielsen CEO David Kenny
  • Brands Foolishly Ignore YouTube; Snap’s ATT Headache
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved