CES 2026: What’s Real – And What’s BS – When It Comes To AI
Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.
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Netflix Shops For AVOD Subscribers; Post-Cookie Panic Sets In
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […]
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Epic Loses, But Takes A Bite Of The Apple; The “Very Large” Platforms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Epic Case Epic lost its appeal case against Apple, which it had accused of anticompetitive practices. However, despite the overall failure of its case, Epic did win one important and now lasting change to Apple’s App Store policies. Apple’s “anti-steering provision” […]
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OPINION: Data-Driven ThinkingIn A Cookieless World, The Media Experience Will Be King
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jamie Seltzer, global managing director, mar tech and data strategy, at Havas Media Group. Cookies allow advertisers to know how their ads are performing and, more importantly, where to invest […]