Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Probed The Irish aren’t so lucky, at least not for Facebook, which could lose its ability to transfer data from the European Union to the US. On Friday, Ireland’s High Court issued a ruling that allows the country’s Data Protection Commission (DPC) […]
Real-time bidding is under the gun in Europe. On Wednesday, Ireland’s Data Protection Commission (DPC) opened a formal investigation into whether Google’s ad-exchange data-processing practices violate the General Data Protection Regulation (GDPR). GDPR celebrates its first birthday on May 25. A complaint filed in September 2018 with regulators in Ireland and the United Kingdom triggered […]
As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about programmatic buying and RTB. Programmatic buying and RTB in Europe has benefitted from the increase in ecommerce and the growth of the international fashion industry. RTB House started in 2012 in […]
