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IP2014

  • AdExchanger

    The Unfolding Strategy and Services Sector (Video) - Industry Preview 2014

    At last month’s Industry Preview 2014 conference, IPG Mediabrands Global CEO Matt Seiler joined Deloitte Digital principle Mark Singer for a discussion about “The Unfolding Strategy and Services Sector.” The panel was moderated by Zach Rodgers, AdExchanger’s managing editor.

  • AdExchanger

    Data Management Platforms (Video) - Industry Preview 2014

    One of the many highlights of last week’s Industry Preview 2014 conference, which highlighted some of the best and brightest thinking in digital marketing technology, was the “Data Management Platforms” panel discussion moderated by AdExchanger’s Director of Research, Joanna O’Connell. See the panel: Participants included: Scott Howe, CEO, Acxiom Omar Tawakol, CEO, BlueKai Bill Demas, […]

  • AOL's Lord: Less Talk Around Ad Units, More Around Brand Experiences

    During a Q&A with AdExchanger’s Director of Research Joanna O’Connell at the Industry Preview 2014 conference, interactive agency veteran and AOL Networks CEO Bob Lord discussed AOL’s moves into programmatic, its emphasis on video through marketplace provider Adap.tv, the importance of cross-device advertising and the need to make ad tech in general less confusing and […]