Mobile ad blocking is a disaster for the ad industry. Content blocking is not the harbinger of advertising doom that some speculate it is. So, which is it? If the adoption numbers for mobile content blocking apps the day after Apple’s iOS 9 release on Wednesday are any indication, skeptics might have to change their […]
There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also apply to in-app advertising. And that’s because of an in-app browsing mechanism in iOS 9 called Safari View Controller. It’s basically a more streamlined version of Apple’s current webview framework that developers […]
The debate around privacy – and where Google stands – is kicking up on the eve of Apple’s upcoming September launch of iOS 9. Why? Because though advertising revenue hardly tickles the bottom line at Apple, its decision to enable content blocking in iOS 9 affects how Google’s developers monetize. Apple’s content-blocking feature allows developers to create […]
Publishers are concerned about content blocking in iOS 9 – but how concerned should they be? At first glance, the single brief reference to content blocking in Apple’s iOS 9 release notes seems innocuous enough. “Use the Content Blocking extension point to give Safari a block list describing the content that you want to block while […]
