CTV Specialist Innovid Embraces Linear Measurement As It Marches Into Global Markets
Innovid has always been a CTV ad server. But at the company’s earnings conference Thursday morning – its first since going public – it became clear that linear data is still needed in TV’s future. Innovid’s path will be determined by its acquisition of TVSquared, which it announced last week. TVSquared brings Innovid new agency clients, new global markets and what’ll make all that possible: linear TV data.