in-banner video

The return of in-banner video has resulted in a deluge of cheap video supply flooding the open web, driving down CPM rates for dedicated video inventory and creating user experience and ad quality concerns.

Publishers, users and advertisers hate in-banner video. It creates a poor user experience and, for advertisers, it doesn’t even drive ROI like pre-roll video. “If you want the entire video to be viewed and have complete attention, in-stream works best,” said Anush Prabhu, chief channel planning and investment officer for ad agency Deutsch Inc. In-banner […]