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»identification

Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Melinda Han Williams, Chief Data Scientist at Dstillery. There’s been a great deal of hand-wringing over the future of identity in digital advertising. Google Chrome’s plan to retire third-party cookies... Continue reading »
by AdExchanger // March 8th, 2021 //
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