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»IBM Commerce

How Data And Design Thinking Drive IBM’s Digital Marketing Engine

Christopher Wong is VP of strategy and product management for IBM Commerce Marketing Solutions. He will discuss IBM’s digital marketing strategy at the upcoming Industry Preview 2016 conference in January. The old adage of “If you build it, they will come” has been replaced with newer notions around “empathy mapping” and anticipating customer needs prior... Continue reading »
by Kelly Liyakasa // December 17th, 2015 //
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