• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»IBM Commerce

How Data And Design Thinking Drive IBM’s Digital Marketing Engine

Christopher Wong is VP of strategy and product management for IBM Commerce Marketing Solutions. He will discuss IBM’s digital marketing strategy at the upcoming Industry Preview 2016 conference in January. The old adage of “If you build it, they will come” has been replaced with newer notions around “empathy mapping” and anticipating customer needs prior... Continue reading »
by Kelly Liyakasa // December 17th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • 6 Months After Fraud Cleanup, AppNexus Describes Impact On Its Exchange
  • Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity
  • 5 Things Brands Should Do With The Time Google Just Gave Them
  • Ads.txt Got Too Complicated, So Primis Came Up With Technology To Untangle The Mess
  • NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved