AppLovin Vs. Unity; Big Tech Is All About Creators
AppLovin sues Unity over data leakage; Meta’s creator business faces an uphill battle in competing with YouTube; and AI search wrongly blames Converse’s old CMO for its current ad controversy.
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How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal
When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.